Instead of focusing all of your real estate prospecting on traditional marketing methods, such as cold calling and canvassing neighborhoods, consider pursuing digital marketing methods, such as SEO, social media, and software and applications.

SEO

Create a professional website with special features, such as a landing page, live chat and active real estate listings. Then, connect your website to all your social media accounts.

Produce content on related topics and post it on your website or guest post it on others’ websites. If your content is valuable, is linked to other websites and is updated regularly, your SEO increases, leading more of your target audience back to your website.

Social Media

Produce content for your social media platforms, and use the tools each platform has available, such as clickable hashtags. Make sure your content type matches the platform. For example, develop videos for YouTube. Also, you can create or join Facebook groups that discuss your sales areas.

Use social media as a research tool to identify potential clients. If you use a business page and set your demographic targets, so these clients are encouraged to view your website. A podcast can be used to provide weekly market summaries, which will establish you as an expert in your area.

Have fun and share memes and stories. Comment on others posts to encourage them to look you up. Post about events or local businesses each week. Retarget your ads on various sites, but maintain a single theme or focus to improve brand recognition.

Software and Apps

Social media management and other software allow you to develop and share newsletters and other information with your email list.

Consider investing in and using applications that are specific to your target neighborhoods or community. These applications may allow you to create digital billboards, post updates, identify expired and for-sale-by-owner listings and analyze your marketing effectiveness data.

Digital marketing can streamline your real estate marketing efforts. Consider participating in SEO and social media platforms. Also, invest in alternative contact and software or application solutions.